NEW SEASONNEW ESSENTIALS
GIGI
GUMBELL INDUSTRIES · EST. 2012

MADE FORYOUR EVERYDAY.

Modern clothing shaped by quality, character and timeless design.

01 / 02
Pakistani model in ivory tee standing in sunlit cream architecture
Pakistani model in beige linen co-ord beside a sunlit window
GIGI
DAYLIGHT CAMPAIGN
CATEGORIES

EXPLORE THE COLLECTION

SIGNATURE PIECES

GUMBELL ESSENTIALS

The foundation of the wardrobe — tees, fleece and tailoring in warm neutrals.

Heritage Crew Tee
ESSENTIAL

HERITAGE CREW TEE

PKR 2,950

3 COLOURS
Oversized Studio Tee
NEW

OVERSIZED STUDIO TEE

PKR 3,450

3 COLOURS
Sand Linen Shirt
NEW

SAND LINEN SHIRT

PKR 4,450

2 COLOURS
Cloud Fleece Hoodie
ESSENTIAL

CLOUD FLEECE HOODIE

PKR 6,950

3 COLOURS
Summit Zip Hoodie
NEW

SUMMIT ZIP HOODIE

PKR 7,450

3 COLOURS
Daylight Sweatshirt
ESSENTIAL

DAYLIGHT SWEATSHIRT

PKR 5,950

3 COLOURS
Field Overshirt
NEW

FIELD OVERSHIRT

PKR 9,450

2 COLOURS
Heritage Trench
ESSENTIAL

HERITAGE TRENCH

PKR 12,950

2 COLOURS
Two models walking through a sunlit cream courtyard

GUMBELL INDUSTRIES / COLLECTION 01

LIGHT.
FORM.
IDENTITY.

VIEW LOOKBOOK
GIGI
THE HOUSE MARK

THE GUMBELL SIGNATURE

One emblem, three promises. Every garment that carries the GI mark is held to them.

GIGI

CRAFT

Cut and sewn in measured batches, with seams checked by hand.

GIGI

QUALITY

Fabrics chosen for hand-feel, drape and how they age in the wash.

GIGI

IDENTITY

Quiet design that stays true to the GI mark — never loud, never dated.

INSIDE THE ATELIER

CRAFTED WITH INTENTION.

From fabric selection to final finishing, every detail contributes to the finished garment.

01DESIGN
DESIGN

Blocks drafted and refined

02FABRIC
FABRIC

Hand-feel, drape and weight

03CUT
CUT

Measured, precise cutting

04STITCH
STITCH

Clean seams, reinforced stress points

05FINISH
FINISH

Labels, pressing and final check

GUMBELL CUSTOM

CREATE YOUR OWN.

Custom apparel designed around your brand, team or idea — blanks, embroidery and labels handled end to end.

1SELECT
2DESIGN
3CUSTOMIZE
4APPROVE
5PRODUCE
Custom blanks flat-lay with champagne thread
T-SHIRTST-SHIRTS
HOODIESHOODIES
TRACKSUITSTRACKSUITS
JACKETSJACKETS
EDITORIAL

GUMBELL LOOKBOOK

Daylight portraits, cream architecture and fabric studies — Collection 01 as we see it.

Morning light, Gulberg studio
MORNING LIGHT, GULBERG STUDIO
Tailoring in warm neutrals
TAILORING IN WARM NEUTRALS
Natural fabric, close up
NATURAL FABRIC, CLOSE UP
Collection 01 — streetwear
COLLECTION 01 — STREETWEAR
Architecture & shadow
ARCHITECTURE & SHADOW
Sunlit colour study
SUNLIT COLOUR STUDY
Inside the atelier
INSIDE THE ATELIER
Everyday essentials
EVERYDAY ESSENTIALS
Cream architecture
CREAM ARCHITECTURE
NEW ARRIVALS

JUST ARRIVED

Fresh silhouettes for the season.

Oversized Studio Tee
NEW

OVERSIZED STUDIO TEE

PKR 3,450

3 COLOURS
Sand Linen Shirt
NEW

SAND LINEN SHIRT

PKR 4,450

2 COLOURS
Summit Zip Hoodie
NEW

SUMMIT ZIP HOODIE

PKR 7,450

3 COLOURS
Field Overshirt
NEW

FIELD OVERSHIRT

PKR 9,450

2 COLOURS
Court Tracksuit
NEW

COURT TRACKSUIT

PKR 8,450

3 COLOURS
Signature Knit
NEW

SIGNATURE KNIT

PKR 6,450

2 COLOURS
Model in sand tracksuit on a sunlit rooftop

THE NEW EVERYDAY

DESIGNED TO MOVE WITH YOU.

DISCOVER THE COLLECTION

EST. 2012

GUMBELL INDUSTRIES

Gumbell Industries was established in 2012 as a clothing company. Since then the craft has been developed and the collection has evolved — today, Gumbell Industries continues to make considered clothing for everyday life.

2012ESTABLISHED
CRAFT DEVELOPED
COLLECTION EVOLVED
TODAYGUMBELL INDUSTRIES
CUSTOMER EXPERIENCE

WORN & REVIEWED

The heavyweight tee feels properly premium — thick, clean and holds its shape after washing. Exactly what I expected from the photos.

A R

AHMED R. · LAHORE

Purchased: Heritage Crew Tee

Ordered the co-ord set for Eid and received so many compliments. The fabric breathes well and the stitching is neat.

M S

MAHNOOR S. · KARACHI

Purchased: Ivory Co-ord Set

Cash on delivery made it easy to try them for the first time. The tracksuit fit is relaxed but still looks sharp.

B K

BILAL K. · ISLAMABAD

Purchased: Court Tracksuit

You can feel the intention in the details — the label, the packaging, the finish. This is my third order now.

F A

FATIMA A. · LAHORE

Purchased: Cloud Fleece Hoodie

SOCIAL

FOLLOW @GUMBELLINDUSTRIE

Behind the seams
Campaign — daylight
Fabric study
Cloud fleece, back view
Studio wall, 2pm
Heritage crew tee
GIGI

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